e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

Keyword research can be a tedious and seemingly foreboding process. With the right tool though, it becomes much easier. Brad Callen’s Keyword Elite 2.0 is newly updated software that boasts many features that can aid you in all your keyword researching needs.

Researching keywords is an important part of designing any article or website. Search engines use latent semantic indexing to determine the relevancy of the words throughout a document in relation to predefined categories. Although specific ranking methods are typically a bit of a trade secret, doing your best to incorporate relevant words to your main keyword is an integral part of producing the best results possible for any web page, article, or lens.

The job of Keyword Elite is to aid you in selection of the most relevant and traffic producing keywords possible and does so in many ways which relate to many aspects of internet marketing.

There are 8 different tools incorporated into Keyword Elite that render this tool as being one of the most versatile applications available.

Keyword Surge- The main tool for finding the LSI words to best relate your content to the main keyword. This tool uses the root keyword to generate a list of related keywords based on data from not only Keyword Elite’s own database but also many big-name leaders providing an optimized and resourceful solution to keyword research.

The list that is presented to you is broken down into various categories, searches/month, number of characters, number of words, found on (which search engine), parent keyword, and the keyword itself which creates a sortable and easy to decipher list.


Adwords Time Machine- This tool breaks down the performance in PPC (pay-per-click) for a specified keyword on a monthly basis. It shows the competition broken down by domain names and even the additional ads being run and keywords being bid on that relate to the keywords that you have selected.

Market Research Sleuth- Data analysis for a specific market/keyword. This tool allows you to further analyze a keyword list from any source. Get estimated searches for data on KEI, CPC and more from Bing, Yahoo, and Google.