What are Geographic Keywords?

If you want your website to be successful, then you will need to research keywords properly before you even start it.  Do this properly in the beginning and you will have an easier time getting visitors to come.  Depending on the nature of your business, you may also need to take geographic keywords into account.

Geographic keywords help bring in customers that are in your surrounding area.  For example, the name of your city will be one of the main geographic modifiers to use for your keywords.  You could also go a bit broader and use your state or even your country or alternatively narrower by using your neighborhood or street name.




Customers frequently type in the names of the city that they reside in when conducting a search.  Therefore, using local words will benefit physical businesses that operate in a specific area significantly.  However, they are also useful for national and multinational companies too.

Traditional words usually offer more search volume than location specific words.  Although they have less search volume, location specific words have much less competition.  If your competitors are not using them yet, then you will have an easier time ranking well for your chosen words.

To make things even better, it is easier converting searchers into customers when you use geographic keywords.  Major search engines like Google will oftentimes showcase a map that pinpoints the location of your business beside your link.  You will need to make sure that you register your business in order to take advantage of this benefit as well as offer more convenience to potential customers.

It is vital that you use these words on your official website too.  Use the words sporadically throughout your high-quality content so that search engine spiders will mark your site relevant to them.  Create a few new pages on the site if you have to.

With this in mind, it’s helpful to start your own blog.  Create different blog posts for all of the words that you can come up with.  Search engine spiders will love coming back to a site that offers plenty of fresh content, so you would likely do even better ranking well for these.

You will need to spend a lot of time building links if you want to get a high listing on the search engine results pages.  Make sure that you use your words as anchor text in these links.